“Toddlers & Tiaras” Inspires Local Pageant-Fever

By Melissa Bykofsky

A Brooklyn-based pageant director sees an increase in contestants after “Toddler & Tiaras” airs.

Expanding Pageants from Melissa Bykofsky on Vimeo.

TLC’s hit show “Toddlers & Tiaras” introduces a new generation to the beauty pageant scene and increases business for Brooklyn-based pageant company, Darling Divas Productions.

“People who thought they would never do anything like glitz pageants before are now seeking out pageants where they can just go big, go big go glitz just like on the TV show,” says Cheryl Williams, the director of Darling Divas Productions.

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